
Do-it-yourself projects, home improvement are more common than expected. According to Arbitron, a major service media, an average of 49% of the adults in seventy-five cities in home improvement nationally executed last year. That's according to a new study by Scarborough Research. What can be deduced from the results of the survey is that consumers in smaller markets can spend more money on improvement projects for the home that their more big city. The city surveyed is above the Harrisburg, Pa., where 59% of its residents began a project of home improvement in the last twelve months. Buffalo, New York and Toledo, Ohio, ranked second in the cities surveyed, 56% of consumers to initiate a project of home improvement in the last year. Some other cities with more than half the residents at the beginning or end of a project include Detroit, Michigan, Atlanta, Georgia, Syracuse, New York, to name another one. Honolulu classified as less likely to start improvement projects for the home with only 37% of its residents making home improvements in the last twelve months. Other cities that perform less than half are improvements in Fresno, California (40%), Washington, DC (44%), Chicago (45%) and San Diego (42%), among others.
These study results can help traders and others in the industry Project Home by examining local purchases and behaviors improvement, which in this case shows that it is important that sometimes look in less obvious places. The survey also found that some projects are more popular than others. Twenty-five percent of individuals had made gardening or had inside their houses painted or papered. However, a very small percentage consumer installed a security system or adding a pool or spa. Despite small home projects are popular, it seems that the willingness of consumers to spend more in their homes is increasing. It was found that thirty-six percent of participants in a proposed home improvement spent more than $ 3,000, compared with thirty per cent in 1999.
The study also found that more than half of consumers remodeling their kitchens themselves, while only four percent paid a professional to do the job. It could be inferred that the projects do it yourself (DIY) are increasingly popular. Other DIY projects include interior paint or wallpaper (78%), remodeled bathrooms (61%) and gardening (76%), on the contrary, security systems at the senior home as work performed by a professional installer of 81%. Other work is usually done by a third party, are equipped with heating and air conditioning by 76% and carpets, tiles, tile and floor covering at 63%.
Finally, the study also found that Internet users are more likely to make improvements home. For example, spending more than $ 1,000 or more online are nineteen percent more likely to participate in a proposed home improvement. Interestingly, The study also found that people who listen to Â'70s Oldies, Classic Hits, New Country and all radio stations are fourteen percent Sport likely to start improving your home.
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